2/24/2023 0 Comments Product hunt josh buckley 60m 300k![]() ![]() I’ve been using Product Hunt for a few years, but I hadn’t really dug into the details of how to successfully launch on the platform until a few months ago, when we were preparing to launch the new Flow. Now, back to what we did to launch on Product Hunt. With this in mind, three months later, one thing is crystal clear: The new Flow attracted a hell of a lot more paying customers than Flow Chat did. Because Flow Chat was a free product, it didn’t deliver a direct or immediate increase in paying customers (and revenue) at launch.A free product is all but guaranteed to attract more users than a free trial. Flow Chat was a free product, with zero barrier to entry.Success where it (actually) countsĭespite faring a little worse on raw metrics, the launch of the new Flow ended up being a far bigger success than Flow Chat’s. ![]() It’s worth noting that not all web referral traffic came from Product Hunt, though: Flow Chat’s launch got a little more press coverage, which also contributed to total traffic and trial numbers. In summary: Both Flow launches earned the #1 Product of the day (and #2 of the week), but the new Flow launch delivered slightly less referral traffic, and slightly fewer total trials. *It’s impossible to track exact upvote counts for the end of each launch day after the fact, but our team chat logs gave us a pretty accurate ballpark.
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